In a groundbreaking development, Fideum Group, a fintech innovator, has garnered support from payment giant Mastercard to usher in a new era of seamlessly integrating digital assets with everyday financial activities.CEO Anastasija Plotnikova, in an exclusive interview with CryptoSlate, unveiled their recent triumph as the overall winner of the Mastercard Lighthouse FINITIV 2023 Fall Program. This victory positions Fideum for unprecedented success and empowers its mission to integrate digital assets into conventional financial practices.
The recognition from the FINITIV awards committee highlights Fideum’s unique vision of harmonizing traditional financial principles with the avant-garde features of the crypto industry while maintaining stringent regulatory compliance.
Fideum’s ambitious aspirations receive a significant boost from its victory in the Mastercard Lighthouse FINITIV program, fostering collaboration between Nordic and Baltic fintech companies and major financial stakeholders, including Mastercard and tier-one Nordic banks such as Danske Bank, Swedbank, Seb, and OP Financial Group.
Anastasija Plotnikova expressed optimism about the transformative impact of the partnership with Mastercard on integrating crypto assets into the traditional financial landscape. She emphasized that this collaboration goes beyond expanding their network; it serves as a direct conduit to a pipeline of emerging technologies and innovations within the payment and financial services sectors.
Addressing skepticism from traditional financial experts about the volatility of blockchain-based industries, Plotnikova believes that the association with Mastercard, coupled with access to its global infrastructure, has the potential to reshape perceptions of the crypto industry.
